Glossaire & Définitions MARTECH ACTION ADEXCHANGE ADSERVER – SERVEUR PUBLICITAIRE ADTECH COOKIES COOKIE SYNC CPA CPV CPC CPM CPO ECPA DMP DSP ENCHÈRES BID & RTB FBX FACEBOOK FIRST PARTY DATA FUNNEL LE FINGERPRINT MARKETING TECHNOLOGIST PROGRAMMATIQUE THIRD PARTY DATA TRACKING PISTAGE, MOUCHARDS